GEO: How to Get Found in ChatGPT, Gemini and Claude

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In short: GEO (Generative Engine Optimization) means building your website and online presence so that AI assistants like ChatGPT, Gemini or Claude understand you, trust you and recommend you when someone asks a relevant question. It complements classic search engine optimization (SEO) rather than replacing it.

Why this matters for you

More and more people no longer type their question into Google. They ask an AI assistant: "Which electrician in Passau is reliable?" or "Who does marketing for restaurants in the region?" The AI then gives a single answer with a few names. If you're not in it, you're simply not seen.

The difference between SEO and GEO

• SEO: You want to rank as high as possible in a list of search results.
• GEO: You want the AI to name you in its answer or use you as a source.

The two work hand in hand: a clean, fast website with clear content helps with Google and with AI assistants alike.

What AI assistants need in order to recommend you

• Clear statements: Who are you, what do you offer, for whom and where? Ideally in simple, direct sentences.
• Answers to real customer questions: An FAQ and blog articles that answer exactly what your customers ask.
• Structured data: Invisible extra code that describes your address, services and opening hours unambiguously for machines.
• Consistent details everywhere: Name, address and phone number must be identical on your website, Google listing and social media.
• Open access for AI crawlers: Your website must not lock out the bots of the AI providers.
• Trust: Genuine reviews, a complete imprint and regularly maintained content.

How we approach it at Luxartig

Every website we build includes the technical foundation for GEO: structured data, an FAQ with real customer questions, a clean page structure and a file that explains to AI systems what your site is about. On top of that come a well-maintained Google Business listing and content that answers concrete questions from your region.

An honest note: nobody can guarantee that an AI will name you. GEO raises the odds considerably, and since the basics also help with Google, it pays off either way.